Branding & Packaging Design
We were approached by Hairtural Studio to redo their branding to attract new customers. Based on our findings on current trends, we found that young woman, mainly students, are becoming more expressive with their natural hair in defining themselves. In doing so, they need to express their “new self” through fashion, African textiles, as well as their expressive hairstyles.
We then had to come up with branding that will entice these young women and buy into this educational and liberating lifestyle as they will further find and define themselves as a modern African woman.